![]() ![]() We are very excited to be working on bringing our partner brand Banyan Tree's unique sanctuary offering to the Ashar Resort."Ĭommenting on the agreement, Bander M. ![]() Sebastien Bazin, Chairman and CEO of Accor said: “In line with our commitment to grow Accor’s unique portfolio in Saudi Arabia, and as one of the first global hospitality groups to set foot in in the Kingdom, we are extremely proud to take part in the development of the historic county of AlUla, thus celebrating the Kingdom’s vast heritage and culture. The resort will be located near AlUla’s signature mirrored Maraya Concert Venue Resort will be operated under the Banyan Tree brandġ, 2 and 3 Bedroom luxury tents will be developed This is a clear sign of our confidence in the future strength of the hospitality sector in Saudi Arabia.”Įxpansion of the high-end camp will see 47 new tents ![]() “The partnership agreement with Accor is part of a major series of capital projects and multiple investments made by RCU into fifteen plans in AlUla, many of which will be announced in the coming months. We’re working with the world’s best developers and hotel operators to deliver projects that complement our cultural oasis, as well as benefitting our local community.” These have included the Hegra Conference for Nobel Laureates and global figures such as Andrea Bocelli, Majida Al Roumi and Lionel Richie.Ĭommenting on the agreements, the CEO of the Royal Commission for AlUla, Amr AlMadani, said: “This new partnership demonstrates how AlUla’s unique appeal as a cultural, heritage and nature destination fits with Accor’s Banyan Tree brand, which is synonymous with authentically unique experiences. By 2035, RCU expects to host 2 million visitors annually, creating 38,000 new jobs.Īshar valley is the location of the Maraya Hall, a multi-purpose exhibition, conference and entertainment venue, the largest mirrored structure in the world, which will also drive local economic diversification by hosting cultural events, business gatherings and conferences. The announcement also underscores AlUla’s investment potential, as Saudi Arabia continues its economic diversification as part of its Vision 2030 programme. The partnership with the leading global hospitality group has been signed ahead of AlUla’s official opening to the world as a year-round destination in October 2020. This will be guided by a sensitive design that allows each villa to blend discreetly into the striking natural scenery of the Ashar valley, located 15km from the Kingdom’s first UNESCO World Heritage Site, Hegra. There will be 47 new units added, which will bring the resort’s total number up to 82 high-end villas, along with a luxury spa and several gourmet restaurants. The agreement will see Accor operate an expanded Ashar Resort under the Banyan Tree brand. AlUla, Saudi Arabia, 9 August 2020: The Royal Commission for AlUla (RCU) has announced a partnership agreement with Accor as part of its strategy to develop AlUla as a tourism destination for nature, culture and heritage. ![]()
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